Hello Bharat?
Farmers know how to grow, but farmers don't know how to sell.
99% farmers find buyers after reaching the market.
A farmer lacks a network through which to sell his or her crop or engage in contractual farming. As a result, a farmer visiting APMC today has no idea how much he will receive for his crop.
India must solve today for a better tomorrow!
We will have only 25% of the farmers we have today by 2050.
Crop wastage costs India about 1% of its GDP annually. FARMERS' INABILITY TO FIND BUYERS causes many of these problems and crop waste.
Despite employing 55% of Indians, agriculture contributes only 16% of GDP because most farmers practise subsistence farming. Inefficiencies in the value chain and a lack of market linkages mean farming is always a net-loss activity for farmers who grow crops for market. As a result, in future we will see fewer people are working in agriculture, creating an unbalanced system in which a small minority feeds a large majority.
Problems farmers are facing in India
Not aware of the market price.
Only when a farmer brings his crop to APMC does he learn the price of his crop. And, because he has brought all of the produce, he is forced to sell it all at any price.
After Harvesting, Finding Buyers
Before harvest, farmers have few or no buyers. Due to crop perishability, they must sell immediately after harvesting.
Perishable crops
A farmer cannot keep a harvested crop for a long period of time, so they must sell at a low price to avoid a total loss.
Unplanned Cropping
Most farmers harvest by watching others. Uninformed harvesting causes failure.
